Sunday, December 07, 2008

360 Paper Bottle.

Official notes for this product:

Extremely innovative new packaging from Brandimage, who was responsible for everything including concept development, branding, prototyping, engineering, and product design. The 360 Paper Bottle is the first of its kind in the world, and a true environmentally-friendly solution to the problem of plastic water bottles:

Each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled—
meaning 86% become garbage or litter. We looked at this as a radical problem requiring an
equally radical solution. Could we design a container that would leverage sustainability, be
easy to transport, and enhance the consumer’s drinking experience?

The 360 Paper Bottle is a sustainable vision of the future. It is the first totally recyclable
paper container made from 100% renewable resources. Versatile in its range of consumer
applications and made from food-safe and fully recyclable materials, it decreases energy
consumed throughout the product life cycle without sacrificing functionality. It is paper
packaging that stands up to all liquid categories.

Link via TheDieline

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