Saturday, January 23, 2010

BE STUPID [Diesel's Advertising Campaign]














"Smart came up with one good idea, and that idea was Stupid"
Be Stupid is Diesel's most recent advertising campaign designed by Anomaly. The Be Stupid campaign has a playful approach that encourages people to take risks. It's ironically a very smart campaign because it appeals to people's desire to live life more freely, release stress, and smile in the midst of all the troubles our world confronts today.

Unfortunately for Diesel, many dislike this campaign arguing that it does not convey a positive message to the world. It seems many truly smart people out there that made a literal interpretation of the catch line "BE STUPID".

Here is the "Be Stupid" philosophy video, where they redefine stupid:







BEING STUPID MEANS LISTENING TO YOUR HEART IS.
LISTENING TO YOUR HEART IS HARD. YOUR HEART SAYS ‘YES’
AND YOUR HEAD SAYS ‘NO.’
YOUR HEAD ALMOST ALWAYS
SAYS ‘NO.’

Diesel Stupid Philosophy (Text from the video)

Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.
Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.
Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.
Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.
So, BE STUPID

[Images taken from the Diesel, "Be Stupid" Website]

8 comments:

The Coolest Cool said...

I think its a solid campaign that hits the market they're targeting very well. Its not targetting the people who want to sit in a cubicle from 9-5 and work for "the man." Its a campaign targeting the ambitious young professionals who are willing to take a risk and be called "stupid" by those who accept status quo.

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