This is the daring corporate identity for The New York City Opera designed by 2x4 Inc. Some love it's simplicity, wittiness, and visual strength, others hate it. It is certainly daring, But does daring necessarily mean functional? 2x4 Inc. has become a very successful design firm and because of that it is also very respectable. It is difficult to question their decisions made when creating this logo.
What do you think? [enter your comments below]
"The dot triggers a philosophical discussion. City Opera is a bare-bones operation that produces spare versions of a luxury product. In theory, that could make it the ideal cultural entity for this lean age: What better way to forget about your troubles than to watch people sing about worse ones? 'Luxury needs to engage ideas,' Sellers of 2x4 says. 'Opera deals with darkness and schizophrenia, and in a time when we've been so deluded, that directness is reassuring.' She stops talking. The black dot sits ominously on the table, and for a moment no one speaks. Finally, Steel smiles, and the room relaxes. 'I love the graphic strength,' he says. 'I love it. We have a swell season, and we want it to be, Bam! Bam! This is what we're doing: You got a problem with that?'" --New York Magazine, March 2009