Being a Scots fellow born on the doorstep of the birthplace of this fine golden dram, I was almost brought to tears over its delivery.
We overlook the the role of story telling when discussing brands but it has a great deal of significance in alluring customers. The truer the story, the more compelling the brand and the closer our relationship to it.
When designing, (in particular for packaging) researching a products history, or where its from or local yarns or even tall tales may lead to interesting solutions for the name, the packaging, the design.
And... GO SCOTLAND!!!!
Lee NicolsLecturer at Shillington College Sydney, Australia.